Digital Transformation
Business strategy, telecom digitalization, enterprise change
Build centrally and local markets hate you. Build locally and you drown in fragmentation. The model that actually works for multi-market digital products.
Most app portfolios are 80% accident, 20% strategy. The interesting bit isn't deciding what to kill. It's keeping what works locally without paying for it everywhere.
The graveyard of failed digital transformations is full of billing system replacement projects. The smartest companies build abstraction layers instead.
Most companies treat their app as a self-service cost-saver. The ones winning treat it as their primary business channel. The evolution from service to engagement, in three phases.
The biggest trap empowered digital teams fall into: trying to replace every legacy process. Solve for 80% of cases with clean journeys. The rest? Let it go.