I SHIP product for a living. Twenty years of receipts.
featured · Ways of Working
It took a month to build and four months to get permission. Growing teams don't move faster. They just spend more time asking for approval.
/now · live
What I'm up to right this second
work
In the new role now: new growth, beyond mobile, fixed, and broadband. Building the product unit that goes looking for what comes next.
tracking
Where agentic AI stops being a demo and becomes operations.
tools
A home lab quietly handling git, notes, automations, and whatever else I throw at it.
thinking
The gap between knowing-what-to-build and being-able-to-build.
§01 latest writing
all 34 →
From the desk
№33
AI Math, Not Magic
Four Calendar Days, One Person, One Full Redesign
WAYS OF WORKING
№32
Files First, Always
A Safe Way to Edit Database Content With AI Coding Tools
AI & TOOLS
№31
Speed Isn't Service
Klarna's AI U-Turn Isn't a Failure Story
WAYS OF WORKING
№30
One Codebase, Local Soul
One App, Many Markets: The Central vs. Local Paradox
DIGITAL TRANSFORMATION
§02 from the toolshed · this week
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Three I'd use again tomorrow
§03 learning paths
2 guides open for enrolment