Digital transformation: teams, priorities and legacy systems
Eight articles on decisions that shape digital transformation: who owns the product, which journeys and features deserve investment, and how to work with legacy systems and multiple markets.
Read the guide in order for the full argument, or choose the decision you are working through now.
Module 01 · 2 parts · 8 min
Why transformations stall
Module 02 · 3 parts · 16 min
Prioritizing journeys and features
- 03 Choosing which customer journeys to digitalize Prioritize customer journeys and decide which exceptions need a different approach.
- 04 Telco apps: sales, service and retention How a telco app can support sales and retention alongside self-service.
- 05 Using feature data to reduce scope Use engagement data to decide which features deserve further investment.
Module 03 · 3 parts · 20 min
Legacy systems and multi-market apps
- 06 Building an API layer around legacy billing Separate customer journeys from the billing system through an API layer.
- 07 Consolidating an app portfolio Decide what to consolidate and which local capabilities to preserve.
- 08 Central and local ownership in multi-market apps Decide what a shared product team owns and where local teams need control.