Chapters
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01
The Naming Problem You announced a digital transformation. You hired a CDO. You renamed the IT team to Product. Six months later, nothing has changed except the org chart.
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02
Build Like a Startup Bean bags and hackathons aren't startup culture. The real difference is authority: who decides what to build, who can say no, and who's allowed to be wrong.
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03
Know When to Stop The biggest trap empowered digital teams fall into: trying to replace every legacy process. Solve for 80% of cases with clean journeys. The rest? Let it go.
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04
App as Business Your app isn't a cost-saving self-service tool. It's your primary business channel. Here's the mindset shift that separates winners.
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05
The Feature Trap 40% of features generate 2% of engagement. Stop building the laundry list. Here's how to find what actually matters.
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06
The Legacy Trap The graveyard of failed digital transformations is full of billing system replacement projects. The smartest companies build abstraction layers instead.
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07
The Consolidation Every enterprise ends up with too many apps. Here's how one telco went from 40+ to 5, and the hard calls that made it work.
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08
The Multi-Market Model Build centrally and local markets hate you. Build locally and you drown in fragmentation. The model that actually works for multi-market digital products.