Guides · intermediate · Reading path · 8 parts
Digital transformation reality check
The programmes I have seen stall did not stall on technology. They stalled on who was allowed to say no, on roadmaps nobody had pruned, and on systems everyone agreed to replace and nobody could afford to.
Eight pieces on what actually moves: how a digital team has to be set up before it can ship anything, how to decide what is worth digitalising at all, and what to do about the systems you are stuck with. Each one comes out of work I did, not out of a framework.
Read it front to back for the argument, or take any piece on its own.
Module 01 · 2 parts
Why transformations stall
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01
The Naming Problem The org chart changed and the capability did not. Start here, because it is the failure everything else in this guide is downstream of.
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02
Build Like a Startup What a digital team has to be allowed to do before it can ship anything at all.
Module 02 · 3 parts
Deciding what to actually change
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03
Know When to Stop Not everything deserves to be digitalised. The judgement about what to leave alone is the part nobody writes down.
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04
App as Business Your app isn't a cost-saving self-service tool. It's your primary business channel. Here's the mindset shift that separates winners.
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05
The Feature Trap 40% of features generate 2% of engagement. Stop building the laundry list. Here's how to find what actually matters.
Module 03 · 3 parts
The systems you are stuck with
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06
The Legacy Trap The system everyone agrees to replace and nobody can afford to. Building around it is usually the honest answer.
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07
The Consolidation Every enterprise ends up with too many apps. Here's how one telco went from 40+ to 5, and the hard calls that made it work.
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08
The Multi-Market Model One product, several markets, and the central-versus-local argument that never fully resolves.