About Ivan Mišić 😏

Director of Product Management at Deutsche Telekom, with 20+ years building digital products used by millions across Europe. From web developer to product leader, I've spent my career at the intersection of technology and business. Or as I like to call it, making digital transformation sound less like a buzzword.

My journey began in 2006 at Hrvatski Telekom as a web developer. Within two years I was managing self-care platforms, building the MyT portal, launching bonbon's digital channels, and watching my role shift from code to product. Front-line tech support before that? Yes, I was the "have you tried turning it off and on again" guy. That progression from support to development to product taught me the complexity of managing customer lifecycles at scale, and why the gap between what technology can do and what customers actually need is often a canyon.

In 2014, I joined Deutsche Telekom and took on increasingly challenging pan-European roles. I led the development of OneApp, a unified self-service telecom app that now serves millions of users across 10 European markets under brands like Moj Telekom, Mein Magenta, and Telekom. Then came OneShop, a multi-tenant e-commerce platform I led from concept to launch, handling both acquisition and retention in one place. Multi-basket support, standardized checkout, and only a moderate amount of lost sleep.

Today, as Director of Product Management, I lead product strategy for app and web products, overseeing multi-market rollouts and digital transformation initiatives. The pattern I keep seeing: companies that resist digital don't disappear overnight, they just become increasingly irrelevant. Getting everyone to agree on how to adapt is where it gets interesting. What drives me is the challenge of making complex things simple, and building products that work across diverse customer segments without requiring a PhD to use.

Based in Zagreb, Croatia. Close enough to the Adriatic to smell the sea, far enough to skip the tourist traffic jams. Beyond work, I'm a father and husband who enjoys preparing BBQ ribs on weekends (I'm convinced they're world-class, my family politely disagrees), catching up on Marvel releases (fewer of those lately, which my schedule appreciates), and maintaining a home lab that's always on. My electricity bill can confirm.