Ivan Mišić product · tech · ai

I SHIP product
for a living.

Twenty years of receipts. Field notes on product leadership, digital transformation, and building things that sometimes work.

Build an AI work memory

Your email, meetings, and documents wired into one plain-text folder an AI can actually read. Five parts, in a useful order.

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Latest writing

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Current focus

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What telcos sell once connectivity isn't the product anymore. Open current focus

Testing team kit, where I fill the backlog and AI agents work through it for days on their own.

Claude Code in meetings, in the day job, in side projects. Pretty much everywhere.

The gap between knowing-what-to-build and being-able-to-build.