Ivan Mišić product · tech · ai

I SHIP product
for a living.

Twenty years of receipts. Field notes on product leadership, digital transformation, and building things that sometimes work.

Build an AI work memory

Your email, meetings, and documents wired into one plain-text folder an AI can actually read. Five parts, in a useful order.

Open the guide →

Latest writing

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Current focus

full /now →
How AI actually changes the way a team works day to day, not the keynote version. Open current focus

Rebuilding ivanmisic.net with Claude Code.

A home lab quietly handling git, notes, automations, and whatever else I throw at it.

Why renaming IT to Product doesn't fix anything.