In the new role now: new growth, beyond mobile, fixed, and broadband. Building the product unit that goes looking for what comes next.
Ivan Mišić · Product leadership · Tech · AI
I SHIP product
for a living.
Twenty years of receipts. Field notes on product leadership, digital transformation, and building things that sometimes work.
47articles 67Toolshed items 39tools reviewed
Build an AI work memory
Your email, meetings, and documents wired into one plain-text folder an AI can actually read. Five parts, in a useful order.
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Start product recommendations with rules, not AI.
Start product recommendations with your best sellers and clear rules. Separate customer and product eligibility from ranking before adding an AI model.
See which page ranks for each query with the Search Console API.
Use the Search Console API to retrieve page and query together and check which URLs appear for each term. The returned rows can reveal overlap between your pages.
Pricing rules when a guest becomes a known customer
Decide what happens to a selected offer after login reveals the customer's eligibility. Explain any price change and preserve the accepted offer through checkout and billing.
A checkout countdown has to earn its delivery promise.
A checkout countdown can create urgency or support a real delivery promise. That promise needs clear rules for what changes at zero, which date to show, and how it survives payment.
Codex vs Claude Code: two agents on one codebase
I run Claude Code and Codex daily, sometimes on the same repository. My session logs show the context cost, while the working tree shows the coordination cost.
Customer accounts: separating users, owners and permissions
A person may manage a service they don't own or place an order for a company. Keep the user, customer, permissions and order context separate.
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10
Skills
Reusable instructions for specific tasks in Claude Code, such as reviewing code or analyzing Search Console data.
06
Plugins
Skills and supporting tools bundled into one Claude Code installation.
05
Rules
Project instructions for Claude Code, with packs for shared conventions and specific programming languages.
46
Prompts
Ready-to-use prompts for a specific job. Copy, paste, adjust the details, run.
On my board · 39 tools
The AI and product tools actually on my board, with an honest take on each.
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Current focus
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tracking
How AI actually changes the way a team works day to day, not the keynote version.
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01 · work
02 · tools
03 · thinking
PHP 8.2 + custom MVC, no framework. Deliberately.
The gap between knowing-what-to-build and being-able-to-build.