Ivan Mišić product · tech · ai

Digital Strategy

Strategy for taking a business digital

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Articles

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Four calendar days, one person, one full redesign A full site redesign in four calendar days, from design system to admin stack. The real question is what product teams should do with the time AI gives back. Ways of working · APR 26 · 10′ Klarna's AI U-turn isn't a failure story Klarna reported faster support and stable satisfaction, while its CEO later admitted that cost focus reduced quality. Product leaders need to read both. Ways of working · MAR 11 · 4′ The permission tax: when growing teams ship less, not more It took a month to build and three to four months to get permission. Team growth can slow delivery when every decision needs another approval. Ways of working · FEB 25 · 5′ Multi-market apps: the central vs. local paradox How to run a multi-market app with one shared codebase, local deployments, clear decision rights, and room for real market differences. Digital transformation · FEB 21 · 8′ AI made building easy. Knowing what to build just got expensive. AI can make execution cheaper, but it also exposes weak decisions faster. The valuable skill is defining work clearly enough to test whether it matters. Ways of working · FEB 19 · 6′ The app consolidation playbook Large app portfolios grow through local decisions, acquisitions, and separate teams. Consolidation works when one owner can remove duplication while keeping the local differences customers need. Digital transformation · FEB 18 · 6′ AI isn't coming for your team. It's coming for their busywork. AI's immediate value is removing repetitive work from experienced people. Leaders should start with one workflow, not a headcount target. Ways of working · FEB 17 · 5′ Build the API layer before replacing the billing system. Do not make digital delivery wait for a full OSS/BSS transformation. Put a stable API contract between new demand and the legacy systems already running. Digital transformation · FEB 15 · 6′ The laundry list trap: why much of your roadmap doesn't matter We analyzed engagement across an entire app feature set. Over 40% of the candidate scope generated less than 2% of measured engagement. I use that evidence to decide what deserves a place on the roadmap. Product · FEB 12 · 6′ Your telco app should be more than a service channel. I watched European telco apps move from self-service into sales and retention. These three phases explain what changed and where the programs became stuck. Digital transformation · FEB 08 · 6′ Stop trying to digitalize everything Do not delay a clean common journey while reproducing every legacy exception. Start with measured demand, keep a human handoff, and add the next case only when it earns its place. Digital transformation · JAN 16 · 4′ Your digital team needs to act like a startup A digital team does not become startup-like through a new workspace or delivery process. It needs clear authority to decide, say no, and change course when evidence changes. Product · JAN 15 · 4′ Why renaming IT to product didn't fix anything Renaming an IT team to Product changes nothing if the same people still decide what gets built. Follow the decisions, measures, funding, and incentives instead of the org chart. Product · JAN 14 · 4′

Guides

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