Start product recommendations with rules, not AI.
Start product recommendations with your best sellers and clear rules. Separate customer and product eligibility from ranking before adding an AI model.
How we used feature data to cut a telco app's scope
We analyzed engagement across an entire app feature set. Over 40% of the candidate scope generated less than 2% of measured engagement. I use that evidence to decide what deserves a place on the roadmap.
Choosing which customer journeys to digitalize first
Do not delay a clean common journey while reproducing every legacy exception. Start with measured demand, keep a human handoff, and add the next case only when it earns its place.