Topic
Platform Strategy
Building and scaling platforms across markets
№01
One Codebase, Local Soul
One App, Many Markets: The Central vs. Local Paradox
№02
Build centrally and local markets hate you. Build locally and you drown in fragmentation. The model that actually works for multi-market digital products.
Kill Your Darlings
The App Consolidation Playbook
Most app portfolios are 80% accident, 20% strategy. The interesting bit isn't deciding what to kill. It's keeping what works locally without paying for it everywhere.