Atlas · Topic · 2 items
Monetization
Revenue models and turning products into businesses
Articles
2 tagged
Pricing rules when a guest becomes a known customer
Decide what happens to a selected offer after login reveals the customer's eligibility. Explain any price change and preserve the accepted offer through checkout and billing.
Telco apps: from self-service to sales and retention
I watched European telco apps move from self-service into sales and retention. These three phases explain what changed and where the programs became stuck.