# Ivan Misic
> Product leadership, digital transformation, and lessons from 20 years of building things that sometimes work.

## About
Ivan Misic is Director, New Growth at Deutsche Telekom, based in Zagreb, Croatia. He turns new business opportunities into propositions and products that teams test, ship and scale across markets. 20+ years translating between customers, engineers, and executives in telecom and enterprise software. Product leader by day, curious tinkerer by night.

## Expertise
- Digital transformation strategy (enterprise and telecom perspective)
- Product management and roadmapping
- AI tools and workflows for business and technical teams
- The gap between strategy decks and actual implementation

## Audiences
- Digital leaders and executives navigating transformation
- Product managers building roadmaps and making trade-offs
- Solution architects and developers implementing AI workflows

## Use this site for
- Enterprise digital transformation from a practitioner perspective
- Product management insights from telecom and enterprise context
- Practical AI tool guides for teams adopting new workflows
- Honest takes on what actually works in practice

## Topics covered
- Digital transformation and enterprise change management
- Product strategy, roadmapping, and prioritization
- Claude, Claude Code, and AI-assisted workflows
- API design and system integration
- Customer journeys and service blueprints
- Building vs buying, platform thinking, technical debt

## Featured Guides
- [Build an AI work memory](https://ivanmisic.net/guides/ai-work-memory)
- [Digital transformation reality check](https://ivanmisic.net/guides/digital-transformation-reality-check)
- [How to use Claude Code](https://ivanmisic.net/guides/claude-code-guide)

## Recent Articles
- [See which page ranks for each query with the Search Console API.](https://ivanmisic.net/blog/ai-tools/search-console-api-page-query-pairs)
- [A price is simple until the customer qualifies for it.](https://ivanmisic.net/blog/product/pricing-is-rules-not-a-number)
- [A checkout countdown has to earn its delivery promise.](https://ivanmisic.net/blog/product/checkout-countdown-delivery-promise)
- [Codex vs Claude Code: two agents on one codebase](https://ivanmisic.net/blog/ai-tools/codex-vs-claude-code)
- [The person logging in is not always the customer.](https://ivanmisic.net/blog/product/person-logging-in-not-always-customer)
- [What using Claude Code actually looks like](https://ivanmisic.net/blog/ai-tools/what-using-claude-code-looks-like)
- [Capturing email and calendar without a mailbox API](https://ivanmisic.net/blog/ai-tools/email-calendar-capture-without-api)
- [Most of my AI pipeline isn't AI](https://ivanmisic.net/blog/ai-tools/script-first-ai-pipeline)
- [Claude Code skills: building a workflow that runs itself](https://ivanmisic.net/blog/ai-tools/claude-code-skills-workflow)
- [The Claude Code plugins I built and run](https://ivanmisic.net/blog/ai-tools/claude-code-plugins)

## Content
- [Blog](https://ivanmisic.net/blog): Articles on product strategy, digital transformation, AI tools, and technology leadership.
- [Tools Directory](https://ivanmisic.net/tools): Curated directory of AI and productivity tools I actually use, with an honest take on each.
- [Toolshed](https://ivanmisic.net/toolshed): Skills, plugins, rules, and prompts for Claude Code, plus AI tools I use.
- [Guides](https://ivanmisic.net/guides): Step-by-step learning paths combining articles and tools into structured courses.
- [Tags](https://ivanmisic.net/tags): Cross-content topic navigation organized by topic, technology, and audience.
- [Contact](https://ivanmisic.net/contact): Get in touch.

## Optional
- [Full content](https://ivanmisic.net/llms-full.txt): Complete markdown of every published article in one file, for deep context and retrieval.